RSS feeds (really simple syndication), and Facebook and Twitter integrations offer the automation of article posting most organizations need, but without the hassle of posting articles already in print elsewhere on a daily basis.

Think of it this way. You could have an unlimited number of “feeds” that enter your site in a variety of ways. These feeds are the actual articles posted by others on their website, Facebook page or Twitter page. Take for example a county political party website. Instead of reposting content such as candidate website posts, Facebook posts, and Tweets or current public officials and their website posts, Facebook posts and Tweets, you can automatically pull this information into a single page or multiple pages on your website. That means your site will remain “fresh” and provide site visitors the best content from a range of sources all in one place. Think msn.com, but for your website.

Sure this technology is “cool”, but not just because of the technology itself. It’s cool because these RSS, Facebook and Twitter feeds provide an easy platform for providing your site visitors information in an easy to digest way. People want to know what’s going on. They want good content. With feeds you can provide the content people crave without breaking the bank or hoping a volunteer will save the day.

Communication and relevant articles and posts are key to drive returning traffic. Utilize “feeds” to save your staff and/or volunteers time while providing great content that will keep people coming back.