Search Engine Optimization & Search Engine Marketing
Achieving a high ranking in natural search results isn't a matter of luck - it's more of an art.
Natural search optimization is the technique of modifying your site’s code, content and architecture so that they are easier for both search engines and human users to read. With the right changes, this ongoing process can dramatically increase your site’s ranking in the natural results of spider-based search engines such as Yahoo!, Bing and Google. Burns Communications is proud to offer our expertise in natural search optimization as part of our full breadth of search marketing capabilities.
What We Do
Site Design Consultation – We work with you to determine initial goals and conduct a technical review of your site’s architecture, content and layout
Competitor Analysis – We gather intelligence on your marketplace and search-specific competition and conduct competitive benchmarking
Keyword Research – We review and rank your existing terms by popularity, competition, and density and generate targeted keyword suggestions
Content Optimization – We assist with the creation of meta tags, make copywriting and content recommendations and perform URL optimization
Linking – We create and foster partnerships with strategic link providers and manage and update directory submissions of your site
How You Can Benefit
- Higher Ranking and Easier Detection - Our changes to your site’s individual pages and overall structure will make it easier for search algorithms to gauge your site’s relevancy and for search spiders to navigate and index your site. This adds up to more prominent placement among natural search results
- More of the Right Traffic - Higher ranking and better visibility mean more of the right customers will be viewing and clicking on your site. When combined with a paid campaign, this additional traffic can help minimize market fluctuations and spread long term campaign costs more evenly
- Better Brand Equity - Our optimization changes help you establish stronger brand ties in the minds of users, who tend to equate high results in natural search listings with relevancy and credibility. Your appearance on the first page of search results also ensures this prime real estate is not available to competitors.
Measurement & Analytics
Once we've setup your web marketing campaign, we take a step back and look at the results. How many conversions did we get? What is your conversion rate? We watch your search engine rankings over time, review progress together, and keep a watchful eye on the competition. Then, we go back to work optimizing, tweaking and building fresh new content.
Social Media Optimization
Word of mouth has gone virtual. People are using sites like Facebook to share opinions about the folks they do business with. We'll setup your profiles on these sites and monitor your reputation so that if someone starts a conversation about your products or services, we can join in.
Pay Per Click Advertising
Pay per click advertising is the best way to drive qualified traffic to your website with instant results. With the flip of a switch we can target specific search phrases and monitor the results. We know from experience that searchers that click on PPC ads are fast-movers looking to start the purchase process. Keeping this in mind, we setup and optimize landing pages that make it quick and easy for these searchers to reach you.
Search Engine Marketing
In search engine marketing, people use a wide range of websites to find the products and services that they need. Geo-focused consumers will use Google Maps to find businesses that are nearby while others will use industry directories to search by industry focus. We increase your exposure to these audiences by building your presence on multiple websites such as Yahoo Directories, DMOZ, Google and Yahoo Maps, and other industry-specific directories that matter most to your business.
Make Contact! It's time to ramp up your exposure and communications.
Contact us for a free consultation today.